Comprehension理解
Give short answers to these questions in your own words as far as possible. Use one complete sentence for each answer.xiao84.com
1 Why are we no longer free to choose the things we want?
2 Why have advertisers made a close study of human weaknesses?
3 How can advertisers capture the attention of millions of people?
Vocabulary词汇
Explain the meanings of the following words and phrases as they are used in the passage: no longer (1. 2); in their efforts to persuade us (1. 4); classified (1. 6); free (1. 9); enable (1. 10); capture (1. 11).
Summary writing摘要写作
In not more than 80 words write an account of the competition organized by a company of biscuit manufacturers. Use your own words as far as possible. Do not include anything that is not in the last paragraph.
Composition作文
In not more than 250 words describe a radio show organized by a firm of soap manufacturers. Use the ideas given below and provide a suitable title. Do not write more than two paragraphs.
Introduction: A member of the audience will be asked a maximum of ten questions. Each time he answers a question correctly, he may accept a money prize or ask for a more difficult question. The minimum prize is2 for a correct answer to the first question. This goes on doubling itself, reaching a maximum of￡2, 048 for ten correct answers.
Development and Conclusion: Man being questioned in front of audience ---- questions of all types (e. g. spelling difficult words, general knowledge, etc. ). Excitement mounts up as man answers question after question until he reaches the last one.
Letter writing书信写作
Write a letter of about 100 words in three paragraphs informing a friend of yours that you will be moving into his neighbourhood. Ask him to help you to find accommodation.
Key structures and Special difficulties关键句型和难点
Exercises 练习
1 No one can avoid being influenced by advertisements. (1. 1) Complete the following. (IKS 68) （参见第2册第68课关键句型）
He enjoys ______ .
Imagine ______ .
It's no use ______ .
It's not worth ______ .
Would you mind ______ .
2 can. rarely go wrong. (1. 8) Write sentences using the following: go bad; turn yellow; grow quiet. (ISD 75) （参见第2册第75课难点）
3 in this way. (1. 11) Write sentences to bring out the correct meaning of each of the following: in the way, on the way, and by the way. (ISD 5a) （参见第2册第5课难点 a）
4 … and send them to their factory. (11. 12-13) Note this pattern. Write similar sentences using the verbs lend and give. (ISD 3) （参见第2册第3课难点）
5 One lady brought in a biscuit. (1. 15) Write two sentences showing the difference between one and a. (IKS 32) （参见第2册第32课难点）
6 It was heavy. A crane had to be used to remove it from the lorry. (11. 20-21) Join these two sentences then compare your answer with the sentence in the passage. (ISD 35) （参见第2册第35课难点）
Multiple choice questions多项选择题
Choose the correct answers to the following questions.
Comprehension理解
1 What among other things enables advertisers to sell a product more easily?
a．Knowing that we will buy anything provided it tastes good.
b．Giving every customer something free with each product he buys.
c．Having so many free things all over the world to tempt people with.
d．Having radio and television at their disposal to promote their products.
2 The people who entered the competition did so because ______ .
a．they wanted to get something for nothing
b．they hoped by winning easily to cover the cost of the baking ingredients
c．they hoped to receive the prize money of ＄24, 000
d．the manufacturers had offered free biscuits to anyone who entered
3 What had the manufacturers failed to anticipate?
a．The number of people who would take an interest in the competition.
b．The number of ingredients required to bake a large biscuit with.
c．That it was possible to bake a biscuit as large as the student's.
d．That there was time to bake a huge biscuit before the competition closed.
Structure结构
4 ______ of our good taste, we are no longer … (11. 1-2)
a．So proud may we be
b．Although we may pride ourselves a great deal
c．Proud as we may be
d．Pride ourselves as we may
5 ---- discovered years ago that all of us ______ something for nothing. (11. 7-8)
a．are loving to get
b．love getting
c．love to be getting
d．love when we get
6 An advertisement can rarely go wrong ______ with the magic word FREE. (1. 8)
a．which begins
b．to begin
c．if it will begin
d．what begins
7 It was nearly 500 pounds ______ . (1. 15)
a．weighed
b．weighing
c．in weight
d．of weight
8 It was so heavy that a crane ______ from the lorry. (11. 20-21)
a．did they need remove it
b．they needed to remove it
c．was needed to have removed it
d．was needed to have it removed
Vocabulary词汇
9 ---- in their efforts to persuade us to buy ______ … (1. 4)
a．one or other product
b．that or this product
c．some product or other
d．a product or two
10 The ______ to this competition was tremendous. (11. 13-14)
a．answer
b．reply
c．attraction
d．reaction
11 ---- with a biscuit which ______ the boot of his car. (1. 16)
a．took complete possession of
b．took up all the space in
c．completely covered
d．on the whole filled
12 The manufacturers had to pay more money than they ______ … (11. 21-22)
a．expected
b．hoped
c．intended
d．wished
